Recognizing the potential that many multi-unit and multi-brand operators like Davis have, WORKOUT ANYTIME’s franchise development team discovered an opportunity-what if they could target these success stories to like-minded entrepreneurs with similar experience? This way, they could generate more meaningful leads and grow their system in a sustainable way with franchisees who already have a strong track record. Nearly one month after Davis’ grand opening, his gym was already off to a strong and profitable start. “Fitness has always been an important part in my life ever since college, and it occurred to me that, due to my experience in franchising, I could parlay that into a rewarding career, too-one that would also give me the kind of portfolio diversification that I was after.”
I love pizza, but I wanted to shift into something I’m truly passionate about,” Davis said. “I was looking at fast casual options, but something about that just didn’t feel right. This time, though, he was ready to try something different. After saturating the South Carolina market with Little Caesars locations, he wanted to grow his portfolio. After taking the reins of a family-owned operation, Davis became the proud owner of 17 successful Little Caesars Pizza restaurants throughout Upstate South Carolina.īut, like a true entrepreneur, Davis was still hungry for more. Davis, who currently owns and operates one WORKOUT ANYTIME location, first started as a multi-unit franchisee with Little Caesars Pizza. Most recently, 1851 Franchise featured the story of Aaron Davis, a multi-unit franchisee based out of Boiling Springs, South Carolina. This started with highlighting the people who know the brand best-its franchisees. The digital publication’s team of content producers, editors and development strategists worked directly with the brand to uncover the best stories and tell them in the most compelling way to attract fruitful leads. That’s when WORKOUT ANYTIME turned to 1851 Franchise for help. But even with this impressive momentum, WORKOUT ANYTIME recognized that there was still room to expand in untapped markets where other gyms were already sold out-it just needed to find the right franchisees to make this kind of continued growth happen. And with plans to continue opening up gyms in new target development markets throughout 2017, the brand is moving closer to passing the milestone 200-unit mark. Right now, WORKOUT ANYTIME boasts more than 120 locations. And as health and fitness continue to become more of a priority for consumers across the country, WORKOUT ANYTIME is planning to capitalize on that growing demand.īacked by a simple business model and strong support system, the brand is making an active effort to enter new communities at a rapid rate. From its value-priced membership model that gives people 24/7 access to all WORKOUT ANYTIME gyms for just $15 a month, to its state-of-of-the-art equipment and facilities, the brand goes above and beyond to provide communities with an affordable solution to maintaining their health. For nearly 20 years, WORKOUT ANYTIME has been raising the bar in the booming fitness industry.
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